In a category that’s crowded with brand promises, the Eufora voice stands out as honest, real and personal. We take our cue from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of innovation, integrity and caring. We believe people care about what goes in and on their bodies! Eufora products do not contain mineral oil, parabens, petrolatum or artificially created colorants. All of our fragrances are complex and naturally derived.With a passion for product performance, a dedication to community and a commitment to preserving the planet, the original Bewley family values have stood the test of time, proving that you don’t need to compromise creativity, compassion or well-being to become successful.